When is It Too Late to Start Marketing Your Business?

When is It Too Late to Start Marketing Your Business? Don’t panic! I am shamelessly using that title to grab your attention, because, deep down, many businesses fear that they’ve missed the boat on marketing. They hear all the lingo and, understandably, start to feel completely overwhelmed at the ..

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Using Storytelling to Make Your Marketing Stick

Using Storytelling to Make Your Marketing Stick When we were young, our parents told us stories to teach us about morals or behavior. As grownups doing our marketing work, it’s time to take a page from their playbook. It turns out storytelling is the most compelling way to engage customers with ..

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Do You Need A Press Release? Here’s How To Write A Good One

Do You Need A Press Release? Here’s How To Write A Good One So you've decided it's time to tell the world. You're going to write a press release. One of the questions I'm asked most is what to do with a press release. Note: I'm not asked first if they need one, but I'm asked what they should do with the s..

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Is Your Marketing Leaving Money on the Table?

Is Your Marketing Leaving Money on the Table? It's a new year, and you've promised yourself that you'll keep a closer eye on your business finances- great! Every business starts the year out with the intention of making more money. Unfortunately, most of them run circles around themselves to tap..

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Don’t Let Your Business Make These SEM Mistakes!

Don’t Let Your Business Make These SEM Mistakes! After interviewing Brent Curry, search engine marketing (SEM) specialist and founder of Lodestone Generation, about the basics of SEM, Google's new rules and must-know SEM lingo, we decided to get to the bottom of things. We asked him about the bigg..

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Search Engine Marketing: Google’s Rules & Must-Know Lingo

Search Engine Marketing: Google’s Rules & Must-Know Lingo We’re continuing on with Part 2 of our informational series with Search Engine Marketing (SEM) specialist Brent Curry from Lodestone Generation. In this post we’ll cover the must-know search engine lingo you keep hearing and what Google’s late..

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What You Need to Know about Search Engine Marketing: The Difference Between SEO and Paid Search

What You Need to Know about Search Engine Marketing: The Difference Between SEO and Paid Search Search Engine Marketing is a hot and important topic to understand for your website’s success. Gone are the days when you could create a website and leave it out to dry, expecting amazing results from a search engine. After hearing clients ask many..

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How to Create the Best Video Content for Your Business

How to Create the Best Video Content for Your Business Learn From Trends in the Beauty Vlogging Industry Are you new to producing online video blogs (“vlogs”)? Don’t worry, you are not alone. Why not learn from the masters of online marketing content? Beauty vloggers are often in a far away cor..

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Four Ways To Get More Business From Your Website 

Four Ways To Get More Business From Your Website  Do you wonder how your website can do more business for you? You’re not alone. Capturing and maintaining the interest of website visitors needs to be strategic. There are many ways you can engage users on their first visit, while encouraging the..

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How Do You Create a Social Media Schedule for Your Business?

How Do You Create a Social Media Schedule for Your Business? Every day, I get emails and calls from companies that want to be on social media to improve their marketing but aren't sure how to go about it. Good social media will make your business look alive and interesting; boring or lazy social media can actu..

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