Do Better Business Marketing: The Difference Between Features and Benefits

Do Better Business Marketing: The Difference Between Features and Benefits Your bread is your ante. Now what?When I ask people what their company does or sells, they quickly start to describe the features of their product and service. It's a reflex, this rattling off of details and descriptors of what they are able to do, l..

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Why Marketing Coaching Works for Small Businesses

Why Marketing Coaching Works for Small Businesses So it's a Monday and you're diving into your day, once again overwhelmed with the amount of marketing for your small business that needs to be done. Where to start?Maybe you should start with marketing coaching.WHAT IS MARKETING COACHING?Many small b..

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