Four Ways To Get More Business From Your Website 

Do you wonder how your website can do more business for you? You’re not alone. Capturing and maintaining the interest of website visitors needs to be strategic.

There are many ways you can engage users on their first visit, while encouraging them to return. One of the best ways to do this is by offering something they want and trading it for their contact information. The first step is to create high-value content you’re willing to share. Then, offer it at a LOW price point, meaning: all the visitor has to do to get what they want is submit their name/email address. Now you have a new person in your sales pipeline – you know they’re interested on some level, and they have information they wouldn’t have otherwise.

Here are five ideas to engage visitors immediately. They position you as an expert resource while offering something these visitors are likely looking for.

Idea #1: A Tip Sheet

Everyone is cruising around online looking for good information. Grab their attention with an irresistible headline – then make sure the content itself delivers.

Ten Questions To Ask Every Contractor

Five Things Your Small Business Is Paying For – And Could Be Getting For Free

How To Get 100 New Social Media Followers Today

 

Idea #2: A Teaser

Consider providing interesting content that is a teaser for something else you would provide in longer, more detailed form in the course of business. This doesn’t always have to be text content. For example, if you’re a personal trainer, you could offer a 10 minute teaser workout video. Or if you sell a book, sample a first chapter. Give the visitor, for free, a taste of what they’d get if they engage with your business.

Idea #3: A Whitepaper

We live in an information society. Do you have a well-researched paper to share with the world? Perhaps you’ve figured out Technologies That Will Improve Small Business Productivity in 2015. Write the paper, have it professionally edited, then offer it as a high-value resource for download on your website

Idea #4: A Checklist

We all love a good, helpful To Do (or don’t) list. Can you help guide your users in some important way? Walk them through a process and be sure your checklist includes steps they wouldn’t have thought of by themselves. Ten Parent Habits That Improve Student Grades or Ten Things Every Startup Website Should Have.

As always, with content it’s important that you provide a unique take on the topic. Show your expertise and edit carefully. If this is the takeaway piece someone will have about you for the time being, make it good.

Bonus round: Yes, the person is now in your mailing list, but don’t forget to include a little call to action and identifying contact information at the bottom of the PDF download! Brand your materials and even consider putting a little extra time into the design since it’s your chance to leave an impression.

Not sure what content your users will find valuable? Interested in content marketing your business but not sure where to begin? Contact us and we’ll be happy to help you generate creative marketing ideas and develop the content that wins you new business!