May
05
Using Storytelling to Make Your Marketing Stick
When we were young, our parents told us stories to teach us about morals or behavior. As grownups doing our marketing work, it’s time to take a page from their playbook. It turns out storytelling is the most compelling way to engage customers with ..
One of the biggest things challenges for many businesses I work with is honing in on the right logo. Particularly if it's a new business, they often feel pressure to get it absolutely right on the first try. That's an interesting challenge to underta..