May
05
How Do You Choose The Right New Business Logo?
One of the biggest things challenges for many businesses I work with is honing in on the right logo. Particularly if it's a new business, they often feel pressure to get it absolutely right on the first try. That's an interesting challenge to underta..
Bad news, kids: your logo isn't your brand.This weekend I attended AIGA Y Conference (Y17). One of the first speakers, a name you probably recognize, Karim Rachid, immediately launched into logo vs. brand. He pointed out how so many..