Do You Need A Press Release? Here’s How To Write A Good One

Do You Need A Press Release? Here’s How To Write A Good One So you've decided it's time to tell the world. You're going to write a press release. One of the questions I'm asked most is what to do with a press release. Note: I'm not asked first if they need one, but I'm asked what they should do with the s..

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Word of Mouth for Your Small Business

Word of Mouth for Your Small Business Image courtesy of MicrosoftDo you give people the tools they need to spread the word about your business?Many businesses fly under the radar. Some do this intentionally. But others have a wonderful, strong business and would like the promotion ..

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What’s In It For Them?: Tips on Writing Marketing Materials

What’s In It For Them?: Tips on Writing Marketing Materials Photo courtesy of MicrosoftAs you write any marketing materials, there is one basic question that should be echoing through your head. "What's in it for ME?"Except here, the "me" is not you -- this is what your target market, your key consumer, your ..

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The FIRST Question to Ask Your New Client

The FIRST Question to Ask Your New Client Congratulations, you have a new client!The good news is you have them in hand. How can you maximize that relationship?The best of intentions can be lost in a business relationship when parties' communication styles differ.  When you take on a ne..

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Who’s Your WHO?

Who’s Your WHO? I work with a wide range of clients, but I see one thing happen with small businesses time and again: While they know what they do or even how they do it better than others, a lot of times in their discussions they fail to help others understand thei..

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