Using Storytelling to Make Your Marketing Stick

Using Storytelling to Make Your Marketing Stick When we were young, our parents told us stories to teach us about morals or behavior. As grownups doing our marketing work, it’s time to take a page from their playbook. It turns out storytelling is the most compelling way to engage customers with ..

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The Better Way To Do Business Video Content

The Better Way To Do Business Video Content The word is out: a good video is good marketing. Video is popular for a few reasons. First, we live in a culture that likes to learn about things via video. You often hear the statistic that YouTube is the #2 search engine. Given that it's owned by G..

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Listen to the Questions You Hate the Most

Listen to the Questions You Hate the Most Consulting is a fun but challenging business. Why? Because clients come for marketing advice to build a strong strategy and it becomes my job to tell people things they might not actually want to hear.  The most annoying questions you get about ..

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Speaking With One Voice

Speaking With One Voice The other day I was talking with a client company's head executives. I let them know that things were underway on my projects with the project leaders and was just cc'ing them to say hello and keep them in the loop, but promised I wouldn't trouble th..

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