November
11
Don’t panic! I am shamelessly using that title to grab your attention, because, deep down, many businesses fear that they’ve missed the boat on marketing. They hear all the lingo and, understandably, start to feel completely overwhelmed at the ..
February
02
It's a new year, and you've promised yourself that you'll keep a closer eye on your business finances- great! Every business starts the year out with the intention of making more money. Unfortunately, most of them run circles around themselves to tap..
September
09
We’re continuing on with Part 2 of our informational series with Search Engine Marketing (SEM) specialist Brent Curry from Lodestone Generation. In this post we’ll cover the must-know search engine lingo you keep hearing and what Google’s late..
August
08
Search Engine Marketing is a hot and important topic to understand for your website’s success. Gone are the days when you could create a website and leave it out to dry, expecting amazing results from a search engine. After hearing clients ask many..
October
10
Check out this recent issue of COUNSELOR magazine, the trade for the promotional products industry. Journalist C.J. Mittica interviewed Lucky 13's Lilly Ghahremani in this article about marketing budgets and marketing decisions.The Advertising Specia..
July
07
The most popular acquisitions of our generation include Google acquiring YouTube back in 2006 and Facebook buying Instagram in 2012. However Marissa Mayer, Yahoo’s CEO since 2012, has gone on quite the spending spree with several acquisitions inten..
January
01
Last week I pitched a startup concept I have created in an event held by Dice.com at Draper University in San Mateo. I was honored to be included in the final round of three presenters who were given 10 minutes to pitch directly to none other t..
December
12
Your company shows who it is in various ways. You have products and services, the clients or customers you connect with - these are the tangibles. The intangibles are what can really round out your brand.Today, better known as #GivingTues..
November
11
Nothing is more exciting than preparing a large announcement in a press release. Hooray, a press release! News! Developments!How can you make the most of your press release? Let’s think one step further: what happens after the pres..
August
08
Your bread is your ante. Now what?When I ask people what their company does or sells, they quickly start to describe the features of their product and service. It's a reflex, this rattling off of details and descriptors of what they are able to do, l..