When is It Too Late to Start Marketing Your Business?

When is It Too Late to Start Marketing Your Business? Don’t panic! I am shamelessly using that title to grab your attention, because, deep down, many businesses fear that they’ve missed the boat on marketing. They hear all the lingo and, understandably, start to feel completely overwhelmed at the ..

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Using Storytelling to Make Your Marketing Stick

Using Storytelling to Make Your Marketing Stick When we were young, our parents told us stories to teach us about morals or behavior. As grownups doing our marketing work, it’s time to take a page from their playbook. It turns out storytelling is the most compelling way to engage customers with ..

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Is Your Marketing Leaving Money on the Table?

Is Your Marketing Leaving Money on the Table? It's a new year, and you've promised yourself that you'll keep a closer eye on your business finances- great! Every business starts the year out with the intention of making more money. Unfortunately, most of them run circles around themselves to tap..

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How to Create the Best Video Content for Your Business

How to Create the Best Video Content for Your Business Learn From Trends in the Beauty Vlogging Industry Are you new to producing online video blogs (“vlogs”)? Don’t worry, you are not alone. Why not learn from the masters of online marketing content? Beauty vloggers are often in a far away cor..

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5 Things Every Business Should Do For Marketing In 2015

5 Things Every Business Should Do For Marketing In 2015 Happy New Year! 2015 represents a whole new year of possibilities for your business...so now what? The year is off and running, so we’ll start you with a quick checklist to make sure your marketing is on point from day one. 5 Things Every Busine..

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Social Media Report: 5 #Hashtags of World Cup 2014

Social Media Report: 5 #Hashtags of World Cup 2014 Though radio and television will receive their usual revenue boost during this summer’s FIFA World Cup, with 74.2% of WC viewers watching the games while on Twitter and Facebook, the real winner of World Cup advertising is social media. Since the W..

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Listen to the Questions You Hate the Most

Listen to the Questions You Hate the Most Consulting is a fun but challenging business. Why? Because clients come for marketing advice to build a strong strategy and it becomes my job to tell people things they might not actually want to hear.  The most annoying questions you get about ..

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The Legal Side of Marketing Your Small Business

The Legal Side of Marketing Your Small Business The Rules of the Game (photo courtesy of iStock.com)Although I often joke that I'm a recovering lawyer, the truth is that law comes into contact with marketing more than you'd realize.As you set out to market your small business, it's important to ch..

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Word of Mouth for Your Small Business

Word of Mouth for Your Small Business Image courtesy of MicrosoftDo you give people the tools they need to spread the word about your business?Many businesses fly under the radar. Some do this intentionally. But others have a wonderful, strong business and would like the promotion ..

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Marketing Magic: Calls to Action

Marketing Magic: Calls to Action What's the difference between a decent marketing piece and a great one?A good one tells you what sets the service or product apart - and above.A great one tells you what to do now that you know that.These are called "calls to action"Your marketi..

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