Your company shows who it is in various ways.  You have products and services, the clients or customers you connect with – these are the tangibles.  The intangibles are what can really round out your brand.

Today, better known as #GivingTuesday, consider how you’ve positioned yourself in the community.  What organizations do you align with? Which causes does your business stand for and why?

Today Lucky 13 Strategies is reminded of our alliance with our friends and colleagues at:

 
 Real Medicine Foundation, an international humanitarian aid and relief organization that takes a “whole person” approach to healing and rebuilding communities. I have worked with this organization in various capacities for years and have seen firsthand the work they do to respond quickly and thoroughly to address longstanding problems at their roots.  RMF is currently in the Philippines to begin rebuilding capacity following Typhoon Haiyan.

MVS Dragonheart Foundation.  The mission of the Michael Vincent Sage Dragonheart Foundation is to raise awareness and support research into the early diagnosis and prevention of sudden cardiac arrest, including bystander awareness education, CPR training, and availability of automatic external defibrillators (AEDs) in schools, athletic facilities, and other public forums.  I was honored to know Michael Sage, and the Foundation that has been built out of love has had considerable impact providing resources and defibrillators where they are needed.


mAssKickers Foundation. As the power of the Internet provides more information about one’s new diagnosis, the need for a website geared towards the newly diagnosed patient and his loved ones has emerged.  Founded by brain tumor survivor (and pal to yours truly) Eric Galvez, MKF meets that need with resources, community, and inspiration to keep up a fighting attitude and empower survivors.

If you support a cause, use #GivingTuesday to support them in new ways beyond just donating (do that, too!)  Spread the word about them through your social media accounts, look for new ways to donate to them (for example, make them your smile.amazon.com beneficiary, so every time you shop for your business, they get a %!), and make a renewed commitment to further their cause and keep community involvement part of your larger business mission.

Happy #GivingTuesday, everyone!