What’s the difference between a decent marketing piece and a great one?

A good one tells you what sets the service or product apart – and above.
A great one tells you what to do now that you know that.

These are called “calls to action”

Your marketing materials should be engaging, well-written, and visually appealing. But you are missing the boat if you don’t know what you’re asking people to do. Know what you want from them, the top 1-2 things you want them to do, and set them up to do so.

Your marketing homework: Review your marketing materials, whether it’s your website, brochure, social media, or anything else, and review your calls to action.  If they’re there, do you ask people to buy? To participate in a free trial?  To contact you to learn more? Is that the right action for them to take to get excited about what you have?

If they’re not there, well then, it’s time to get some.

[note: Call to action buttons depicted here are courtesy of Tiny Frog Technologies, a leading web development and mobile technology firm here in San Diego. And yes, I highly recommend them!]