Congratulations, you have a new client!
The good news is you have them in hand. How can you maximize that relationship?
The best of intentions can be lost in a business relationship when parties’ communication styles differ. When you take on a new client or business associate, as you get their card or leave a first meeting, ask them about their preferred method of communication. Some people are email people, some people are phone people. Some people will require in-person handholding. Knowing the difference – taking the moment to ask them – will make a huge difference in the results you get, the time it takes them to get back to you, and the rate of communication.
If you’re an email person (I am) then finding out that your client isn’t and prefers a phone call will be a downer, but you’ll live. What you learn may not be convenient (or it may make things easier than you had anticipated), BUT it’s important to know. Knowledge is power and all of that.
Marketing is about going to your clients where they are, and this extends right into how you communicate with them, to make sure your messages are heard. Literally.
Just ask them!
Lucky 13 Strategies offers communication strategy and marketing content for clients across industries including healthcare, technology, law, art and design, and more. Although Lucky 13 Strategies is based in San Diego, we serve clients wherever they are (and in their communication format of choice! We take our own advice!)
Wondering what to say or how to say it? We’d love to hear from you!