Check out this recent issue of COUNSELOR magazine, the trade for the promotional products industry. Journalist C.J. Mittica interviewed Lucky 13’s Lilly Ghahremani in this article about marketing budgets and marketing decisions.
The Advertising Specialty Institute, which publishes COUNSELOR wanted to know what businesses should invest in – and common mistakes they make. I discussed the common error of investing in a website without having a strongly branded marketing piece or a website strategy for how you will convert online visitors into business for you.
Read the article below and stay tuned to our blog for much more discussion of website strategy and marketing tactics that lead to bigger business!