So it’s a Monday and you’re diving into your day, once again overwhelmed with the amount of marketing for your small business that needs to be done. Where to start?
Maybe you should start with marketing coaching.
WHAT IS MARKETING COACHING?
Many small businesses use business coaches, which is great. Marketing coaching hones in specifically not just on holding you to your goals and action items, but helping you make the list. Because, let’s be honest, you don’t just need someone to remind you to do something. You may need some creative new options, an outside perspective, and reminders about important marketing items you should be – but aren’t – doing.
WHY MARKETING COACHING WORKS
The reason marketing coaching works is that there are no secrets – you learn how to uphold the marketing program for your own business. This means that if you ever want to (or have to) take the wheels off and go off on your own, the knowledge isn’t locked up in your consultant and you have gained the value of learning how to market as well as having some of the marketing completed. Marketing drives much of how your business operates (or should operate), so you simply can’t afford to detach this function.
In addition to getting fresh ideas and guidance in creating and executing marketing initiatives, a good marketing coach can help you determine how to most efficiently use the resources at your disposal, so you don’t duplicate resources. Marketing coaching can help you coordinate your marketing efforts while not requiring you to hire or pay for things you can reasonably do yourself.
IS MARKETING COACHING RIGHT FOR YOUR SMALL BUSINESS?
Marketing coaching may be right for your business if:
-You know you want to do marketing and aren’t sure where’s best to start
-You have a small team but can’t afford a full-time marketing person
-You are good at executing things, given clear and concise direction
-You want to fully control your marketing program
-You want to build on your marketing efforts in the future
-You are open to outside advice and experienced perspectives
-You want to do something fresh with your marketing
-You are facing a new marketing or business challenge
Take Lucky 13 Strategies up on a complimentary consultation about your small business marketing program today by calling (310) 663-6756.
Lilly Ghahremani is a small business marketing coach and communications strategist. She specializes in teaching businesses and entrepreneurs how to use their time effectively to accomplish fundamental and creative marketing tasks to brand and promote their businesses. Lucky 13 Strategies’ small business marketing services are available in San Diego and across the country.