January
01
There is one marketing mistake most businesses are guilty of making and don't even realize that it's a marketing mistake.Story time:The other day I met a businesswoman in a meeting and was impressed by what she told me about her work. As it turned ou..
November
11
Small businesses work hard to create and promote their brand. What does your company do? What does it do better? How does it do that? These are all elements of what set you apart.As you may have heard, today is #GivingTuesday. In a direct..
October
10
Do you have the keys to the car?Look, I'm not a fan of jargon, and I'm not one to bring up an industry term unless you need to know it. Here's one term anyone considering a new website for your business, or anyone giving your old website the ol..
October
10
There is only one reason to use autoplay video on your website, and that's if someone has the hiccups.Picture it: someone is at his cubicle, secretly sifting around the Web for a romantic gift for his honey when BOOM! Suddenly violins play and sounds..
August
08
This month, Lucky 13 Strategies' founder Lilly Ghahremani was interviewed by the blog Stilettos on the Glass Ceiling, an online site for the "modern Renaissance woman" that aims to address the changing dynamics of the glass ceiling.In her interview, ..
May
05
I work with a wide range of clients, but I see one thing happen with small businesses time and again: While they know what they do or even how they do it better than others, a lot of times in their discussions they fail to help others understand thei..
May
05
One of the biggest concerns I see new and growing companies struggle with is what I call "the rearview mirror". They worry (or know) that someone is coming up behind them, possibly with something bigger, faster, better. Well, good news: you're ..
May
05
Did Google's latest algorithm changes put SEO on your mind? Or maybe you've heard that you should do it and aren't even entirely sure what it is.SEO = Search Engine Optimization. So, simply put, you're finding tactics to make sure you come up higher ..
April
04
All communication is not equal. Depending on who's on the receiving end, if you choose the wrong method of communication, it may not even matter what you say.We tend to focus so much on what we want to say and how we prefer to communicate. For exampl..
April
04
The other day I was talking with a client company's head executives. I let them know that things were underway on my projects with the project leaders and was just cc'ing them to say hello and keep them in the loop, but promised I wouldn't trouble th..