August
08
Your bread is your ante. Now what?When I ask people what their company does or sells, they quickly start to describe the features of their product and service. It's a reflex, this rattling off of details and descriptors of what they are able to do, l..
August
08
So it's a Monday and you're diving into your day, once again overwhelmed with the amount of marketing for your small business that needs to be done. Where to start?Maybe you should start with marketing coaching.WHAT IS MARKETING COACHING?Many small b..
July
07
When you book time with a photographer to capture photos for your small business, it's your responsibility to make the most of the photo shoot. How can you do this?1) Know how you will use your photosYour photographer will bring their skills and thei..
June
06
The Rules of the Game (photo courtesy of iStock.com)Although I often joke that I'm a recovering lawyer, the truth is that law comes into contact with marketing more than you'd realize.As you set out to market your small business, it's important to ch..
April
04
Image courtesy of MicrosoftDo you give people the tools they need to spread the word about your business?Many businesses fly under the radar. Some do this intentionally. But others have a wonderful, strong business and would like the promotion ..
March
03
I almost posted this blog post with nothing else, because the title says it all.I've already told you what I think about LinkedIn here. (You read it already, right?)Say what you will about various communities and websites coming and going, righ..
March
03
Photo courtesy of MicrosoftAs you write any marketing materials, there is one basic question that should be echoing through your head. "What's in it for ME?"Except here, the "me" is not you -- this is what your target market, your key consumer, your ..
March
03
Used with permission from MicrosoftLet's start with some tips so basic that you've probably overlooked them (yes, even you, you brilliant thing!). Here are 13 ways to easily improve your small business website instantly.1) Review it for "What's in it..
February
02
What's the difference between a decent marketing piece and a great one?A good one tells you what sets the service or product apart - and above.A great one tells you what to do now that you know that.These are called "calls to action"Your marketi..
January
01
Congratulations, you have a new client!The good news is you have them in hand. How can you maximize that relationship?The best of intentions can be lost in a business relationship when parties' communication styles differ. When you take on a ne..