December
12
Happy New Year! 2015 represents a whole new year of possibilities for your business...so now what? The year is off and running, so we’ll start you with a quick checklist to make sure your marketing is on point from day one.
5 Things Every Busine..
October
10
The word is out: a good video is good marketing. Video is popular for a few reasons. First, we live in a culture that likes to learn about things via video. You often hear the statistic that YouTube is the #2 search engine. Given that it's owned by G..
October
10
Check out this recent issue of COUNSELOR magazine, the trade for the promotional products industry. Journalist C.J. Mittica interviewed Lucky 13's Lilly Ghahremani in this article about marketing budgets and marketing decisions.The Advertising Specia..
July
07
The most popular acquisitions of our generation include Google acquiring YouTube back in 2006 and Facebook buying Instagram in 2012. However Marissa Mayer, Yahoo’s CEO since 2012, has gone on quite the spending spree with several acquisitions inten..
June
06
Though radio and television will receive their usual revenue boost during this summer’s FIFA World Cup, with 74.2% of WC viewers watching the games while on Twitter and Facebook, the real winner of World Cup advertising is social media. Since the W..
May
05
One of the biggest things challenges for many businesses I work with is honing in on the right logo. Particularly if it's a new business, they often feel pressure to get it absolutely right on the first try. That's an interesting challenge to underta..
January
01
Last week I pitched a startup concept I have created in an event held by Dice.com at Draper University in San Mateo. I was honored to be included in the final round of three presenters who were given 10 minutes to pitch directly to none other t..
December
12
Consulting is a fun but challenging business. Why? Because clients come for marketing advice to build a strong strategy and it becomes my job to tell people things they might not actually want to hear. The most annoying questions you get about ..
December
12
Your company shows who it is in various ways. You have products and services, the clients or customers you connect with - these are the tangibles. The intangibles are what can really round out your brand.Today, better known as #GivingTues..
November
11
Nothing is more exciting than preparing a large announcement in a press release. Hooray, a press release! News! Developments!How can you make the most of your press release? Let’s think one step further: what happens after the pres..